If you are a customer of pavilla.de, we need to process your personal data in certain circumstances. We understand that the products you purchase from us are important to your daily life, so we want to provide you with the best information about offers and events before and after your purchase. If you are a corporate customer, our processing of personal data is subject to our privacy policy for corporate customers. 

pavilla.de stores are owned and operated by pavilla.de AB (company number: 556471-4474) or its franchisees. pavilla.de AB is owned by Elkj?p Nordic AS (company number: 911 382 296), which assists pavilla.de and its franchisees in day-to-day operations and development. Elkj?p Nordic is also responsible for the overall strategic operations of the pavilla.de Group, including our business in the other Nordic countries. Elkj?p Nordic also operates pavilla.de's website jointly with pavilla.de AB.

For the processing of personal data described in this privacy policy, Elkj?p Nordic is jointly responsible for the processing with pavilla.de AB and/or franchisees. pavilla.de AB/franchisees are independent data controllers for store camera surveillance, as described in point 10 below. For sales made through our website, pavilla.de AB and Elkj?p Nordic are joint data controllers.

If you have any questions about this Privacy Policy or the assessments we have performed, you can contact us via our Customer Center or by sending an email to infosec@elkjop.no. Please see point 11 below for how to exercise your rights.

1. When you shop in our physical stores:

When you purchase goods in pavilla.de's stores, you have the choice of shopping anonymously, shopping as a registered customer, or shopping as a member. If you choose to shop anonymously, you do not need to provide us with any personal information. If you shop in our physical stores and do not create a customer profile, you can choose to shop anonymously, provided that the goods or services you purchase do not require us to create a customer profile or receive your personal information. If you shop on our website, we must register you as a member. For the processing of your personal data when you are a member, please refer to point 7.

Customer registration/creation of customer profile

When you shop at pavilla.de, we would like to add you as a customer to our system. Once added, we will be able to retrieve your receipt later if necessary. When you shop in our online store, we need to create a customer profile so that we can complete your purchase and ship your items. You can manage your customer relationship with us on My Page after logging into our website.

In order to add you as a customer, we need to register your personal information, such as name, phone number and email address. We may also ask you for address information. In order to distinguish your customer profile from other customer profiles with similar names, we use your email address as an identifier. Your purchase information and any contact between you and us will be linked to your customer profile.

When you shop in our online store, we ask you to provide us with your phone number and email address. We then look up publicly available information to automatically fill in your name and address. If the search results are empty, we ask you to fill in this information manually. Depending on the payment method you choose, we may also ask you to provide payment information. Your payment information will be processed by our partners and will not be stored in our systems. This applies even if you choose to have the site remember your payment information.

The legal basis for creating a customer profile for you is our legitimate interest in creating a customer profile and associating your purchase history with you as a customer. We want to be able to provide good follow-up service where necessary.

We will retain your customer data for as long as you are an active customer of ours and we have a customer duty towards you under consumer law and the Accounting Act or for as long as there is an active customer relationship between you and us. We will retain your personal data for a maximum of six years as required by law.

You can delete your customer profile yourself or request the deletion of your data before the expiration of the six-year period. At that time, we will delete all personal data, with the exception of order information and receipts, which we are legally obliged to retain in accordance with retention requirements under applicable accounting laws. However, this data will not be searchable in our system unless we have the order number from the original receipt.

We sometimes use information about your purchases for analytical and marketing purposes. Please see Sections 7 and 8 for more information.

Login via social media:

To make it as easy as possible for you to log in to our pages, we offer login services for users who have other accounts such as Facebook, Paypal, Google or Microsoft. Please note that if you choose to log in via these accounts, you will need to agree to the tracking of your activities via cookies. The privacy policy of the relevant service applies to this data registration.

Product Reviews:

If you leave a product review on our website, we will ask you to provide your email address. This address may be used to contact you or send you information related to the product review. 

Product Recall

If we discover a serious defect in a product we have sold, we will be able to recall the product using your contact details we have on file. If the defect is less serious and the brand supplier wishes to rectify or offer compensation to you, the customer, directly, we will be able to share your details with the supplier so they can contact you and rectify the defect.

For the use of contact details for revocation, the legal obligations under the applicable product liability law are the basis for processing. If we share your personal data in order to contact you about errors that do not fall within the scope of product liability law, the basis for processing is legitimate interest.

2. When you purchase goods from us and order home delivery or installation services:

If you choose us to install or deliver the product to your home, we need to record your personal data so that we can provide the services you ordered. If you choose home delivery and/or installation services, we must create a customer profile for you, as described in point 1 above, which includes your name, email address and address, as well as information about the delivery conditions to your address.

pavilla.de works with a number of third-party organisations who provide home delivery and installation services on our behalf. In order for them to provide their services, we provide them with the necessary personal data.

pavilla.de is committed to improving your customer experience. If necessary, we will send you an email with important information before providing installation services. After you have received the delivered or installed products, we may also send you an invitation to participate in a survey, asking you to describe your customer experience. We will use this information to improve our internal processes and follow up with third-party actors who provide services on our behalf. 

The legal basis for us to record your personal data is the performance of the contract between us and you (the customer) in order to provide you with products or installation services (including the transfer of your personal data to our subcontractors). For sharing personal data with third parties, the processing basis is the purchase contract we have with you. pavilla.de will instruct the third party to delete your personal data after fulfilling its contractual obligations.

When we invite you to participate in a customer survey, our legal basis is legitimate interest. In order to improve the customer experience, pavilla.de is obliged to collect information about the customer's experience shopping with us. We trust that such requests will not have any negative impact on you as a customer.

3. When we process returns, complaints, service and repairs:

If you make a complaint, return a product or request a repair from us, we need to record your contact details in order to process your request. If you are not already registered as a customer in our system, we will create a customer profile as described in point 1.

When we provide services, we use your personal data to record and provide you with service status and service history information related to your product. If we engage an external partner (such as a product manufacturer), we will share the personal data necessary for the third party to perform the service or repair.

If you have signed a support agreement or configuration service for a mobile device, computer and/or tablet, we will access the content on your device and account during the provision of service. We use this access to transfer content from old devices to new devices, install and upgrade software, and configure your device to suit your needs. Before your support agreement expires, we may contact you to ask if you wish to renew your agreement.

When we use your personal data to provide services and support, the purchase agreement is the legal basis. This also applies if you return an item on an open order.

If we process your personal data to deal with a complaint, our obligations as a seller constitute the legal basis. 

We will store your personal data for as long as a contract between you and us is in force. After that, we will retain your data in accordance with points 1 and 2. 

4. Once you purchase financing, subscription or insurance from us:

pavilla.de has partnerships with providers of financing services, insurance and subscription services. In this context, pavilla.de is a personal data processor for the service providers. If you purchase any of these products through us, we collect the personal data necessary to perform the agreement and share it with the company with whom you have entered into the agreement. To do this, we need to register your name, email and phone number (depending on the service you purchased).

If you choose to subscribe to a service, we must store your bank card details so that we can debit your bank card for the agreed monthly fee. Your bank card details are processed by our payment service provider and are not stored in pavilla.de's systems.

We currently work with the following financing and insurance partners:

? Avida Finance:

? Squaretrade:

When you shop at pavilla.de, we ask you if you would like to join our customer club. pavilla.de has a customer club that offers you various benefits and offers. If you consent to profiling, we use your personal data for segmentation and customization in order to display relevant information in newsletters, text messages and on our website. With segmentation, we divide our customers into groups based on common characteristics, such as where they live, their life situation and assumed preferences. We use segmentation to provide you with offers and information that we think will be of interest to you, based on the groups you belong to. With customization, we analyze specific information we have about you, such as what you have purchased from us and what you are interested in on our website. We use customization to provide you with targeted information and offers about products and services that may be of interest to you or that we think are suitable for you.

For segmentation and personalization we use the following methods:  

Third-party data:  

When we use third-party data for segmentation, we send your contact information that we have on record to our partners. Typically, this information includes name, address, and phone number. Our partners use the information related to your grouping to enhance our data. Based on the available information, Dun & Bradstreet can infer your potential purchasing power, living situation, family situation, and education level. Based on this, we will send you information about products and services that we think you will be interested in. For example, if we think you belong to a group that is interested in gaming, we may send you information about the release of a new Playstation. We may also exclude you from a group so that you do not receive information that we think is not relevant to you. For example, if you live in an apartment, we may choose not to show you information and ads about heat pumps.

Canghai "The Fortune Maker", [2025/6/9 15:43]

Data we collect from you:  

We collect and use:  

Data from your customer profile, including name, phone number, email address, home address, gender and date of birth. When you create a profile, we collect information from a third party (Dun & Bradstreet) to create an accurate profile about you. If you create a profile through the Klarna login, that service sends us information used to create your customer profile. We also use data from third parties (Dun & Bradstreet) to enhance the information we receive about you.

Data related to your purchase history, such as which store you shop in, what products you purchased, your favorite stores, and whether you usually shop in our physical stores or on pavilla.de.se

Information about your membership, such as your registration date, changes to your membership, and the location where you registered for the Customer Club.  

Newsletter and SMS behavior, including content received, opened, and clicked.

Your behavior on pavilla.de.se, including what you click on and what you purchase. We only record this information if you have agreed to the use of cookies. Your activity will be associated with your customer ID.  

Our use of your analyzed information:  

We use the data we collect about your behavior and the information you provide to send you relevant information and offers. The content of our newsletters and advertising banners on our website is customized based on this data. We also analyze your behavior to understand your interests and assess your likelihood of purchasing from us in the future.

Legal basis, storage and deletion:  

The legal basis for processing is the consent you granted when you became a member of the Customer Club and the consent you gave us for profiling. For information collected through cookies, we ask for your separate consent when you visit our website. We will retain the information we have collected about you until you withdraw your consent.  

On my page you can manage the channels through which you would like to receive information and whether you would like us to tailor the information we send you. If you no longer wish to be a member of the pavilla.de Customer Club, you can also withdraw your consent here. You must be at least 18 years old to become a member of the Customer Club.

5. Use third-party platforms for analysis and marketing:

pavilla.de works with digital advertising networks such as Meta and Google to provide you with relevant offers when you visit these platforms. Marketing through these platforms involves profiling and segmentation. Segmentation is the targeting of ads to specific groups based on common characteristics such as gender, age, where you live, etc. Profiling means showing you ads based on information about your past interests. We also measure the performance of our ads on Google. Below is information about how we use third-party platforms for marketing. 

Use of information collected by third parties for marketing and analytics purposes:

Various websites and digital platforms collect information about you based on your interests when you use their platforms. In addition, pavilla.de collects information from third parties about your interests when you visit their websites. We collect this information if you agree to the use of cookies by third parties when you visit our website. We then send information about the content you searched for and clicked on to third parties. In addition, if you browse content we publish on pavilla.de, Facebook will assume that you are interested in pavilla.de. When we serve ads on digital platforms, you will see ads that these platforms believe will be of interest to you based on the information they have collected about you. ?  

You can find an overview of the cookies used on our website in our Cookie Policy. 

Legal basis, storage and deletion: 

The consent you grant on our website constitutes the legal basis for the collection of data through cookies. In addition, through your settings on the platform, you have agreed to the collection, analysis and use of your personal data by digital platforms such as Meta and Google. pavilla.de does not store this personal data. 

Using customer information we share with third parties for marketing and analytics purposes:

When we advertise on third-party platforms, we sometimes use customer matching to provide you with the best information and offers. Third parties such as Google and Schibsted can use the contact information you provide to us to match you with information you provide to them. Once the connection is established, you may receive messages and information we think may be of interest to you. Email and phone number are the most common contact details used in matching, but name, city, postal code, county, country, age, mobile advertiser ID, mobile device ID and uid (application ID) may also appear.        

We encrypt contact information and send it to third parties. If you are a registered user of a third party and have the same contact information, the third party may automatically match you. After the match is completed, the information will be deleted.

The information we share about you cannot be used by third parties for other purposes.

We currently use Customer Match on the following platforms:

Google

Hibstead

fishing     

Legal basis, storage and deletion:

We believe that marketing through customer matching is in our legitimate interest and that our interests outweigh any adverse effects on you caused by such processing. Customer matching data will be deleted immediately after matching is completed and at the latest within 30 days. 

Analysis of customer information we exchange with third parties: 

pavilla.de would like to be able to analyze whether our advertising on third-party platforms such as Google and Meta is having the desired effect. For this purpose, we submit information such as name, address, email address and phone number. In addition, we submit information about purchases made in our stores. This information is analyzed in the context of our advertising campaigns on these platforms and we receive aggregated reports that do not contain personal data on how our advertising has affected sales. 

We currently share information with the following third parties for analytical purposes:

? Google

Basis of processing, storage and deletion:

We believe that it is our legitimate interest to analyse the impact of our advertising on digital platforms and that our interests outweigh any potential adverse impact such processing may have on you. Once the analysis is complete, this information will be deleted from Google and Facebook. These companies are not permitted to use this information for their own purposes.

Combining personal and business accounts improves your overall experience:

If you create multiple accounts with us (including personal accounts and business accounts), and you agree to profile your personal accounts, we will aggregate this information into our systems. This is to improve your customer experience, whether you are shopping for a business or for yourself. In order to provide the best customer experience, we will "match" the information from your different accounts. This information includes behavioral data, purchase history, your identity, work location, family status, and other third-party data we collect, which helps us provide you with the right products and services.

6. Use of personal data to further develop and improve our services:

If necessary, we will be able to use customer data to further develop our systems and processes. At that time, we will be able to use larger data sets containing your personal data for analysis and testing. This is to improve the customer experience and simplify our work processes.

The legal basis for using customer data to improve our processes is our legitimate interests. Data sets used for analysis will be deleted on a continuous basis and no longer than the retention period for other customer data.